The Energizing Culture

Step aside Employee Engagement! There’s a new north star in town, and it’s here to stay. This type of work culture makes your employees look forward to their Mondays as much as they do to their Fridays (yes, that’s possible!). Infusing this type of company culture within your organization will allow you to invigorate any employee and, like marathon runners, fuel their performance in the long run. We are calling this the ENERGIZING CULTURE.

As a team leader or business owner, fostering an Energizing Culture is the ultimate goal. That’s because highly-energized employees, revving to go, tend to deliver top results, take more initiative and always strive to perform at their best, underpinning your business’ growth and reputation. They’ll be as eager to help you reach your business goals as they’ll be to celebrate their weekly wins during happy hour ;)

Don’t forget - energy is contagious! As a leader, instilling an Energizing Culture is all about radiating positive energy to bring every single member of your team together. Sure, energizing your team is important to support their sustainable performance and increase your company’s bottom line. But it’s also critical for you and them as individuals as you’ll be able to feed off their high energy, positivity, and enthusiasm, and vice versa! 

After all, there’s nothing better to feel reinvigorated and energized in the morning than being greeted by genuinely happy and enthusiastic team members as you step into the office!

What does an Energizing Culture look like?

When a business boasts an inspiring company mission, develops a people-focused work environment, and emphasizes personal excellence, it possesses all the ingredients necessary for creating an energizing company culture.

Alignment with the Inspiring Company Mission

Purpose is everything. 

In this day and age, people care about being connected to a greater purpose. Therefore, they’re looking for an employer with values that align with their own and understand how their individual impact fits in the grand scheme of things. In fact, a Deloitte study revealed that “mission-driven” businesses enjoy 30% more innovation and 40% more engagement from employees. 

That’s because an energizing culture is characterized by persistent innovation driven by a growth mindset. Employees are encouraged to leverage their strengths, constantly learn, push their limits and develop an out-of-the-box thinking approach to solve problems in an innovative way and develop new concepts.

Besides, not only does your company mission allow you to lead with purpose, but it also conveys what makes your approach and positioning unique, helping you attract talent who feel connected and aligned to your values and mission.

People-focused Work Environment

Instilling a people-focused work environment requires companies to provide their people with the resources, tools, and support they need to flourish and thrive. This way, they’ll feel nurtured, and you’ll be able to show them that their well-being is a priority. 

A people-focused company also encourages leaders to communicate efficiently and lead by example and with authenticity.

Organizations that place employees at the center of their business strategy are able to create a work environment where people bond, ensuring strong, cohesive teams. And creating cohesion within a team is a powerful way to energize employees and ensure they thrive in the workplace. Members of cohesive teams focus on the team’s success, work well together and feel like they contribute individually to the group's success. They feel more motivated by the team’s efforts and goals than their own.

Personal excellence as the catalyst for professional excellence

Personal excellence is about striving to develop the physical, spiritual and mental skills you need to exceed your own standards and become the best version of yourself at work, at home, and with others while achieving personal harmony. The ultimate goal of achieving personal excellence is self-actualization.

Self-actualized employees fulfill their potential and their purpose or, as Maslow would have it, “have become everything that they’re capable of becoming.” 

Self-actualized employees thrive and feel accomplished, which in turn drives their performance and success, and that’s precisely why you should place personal excellence at the core of your company culture. 

Energizing Culture nurtures CAREER ATHLETES

Employees who evolve in an Energizing Culture are Career Athletes. Just like athletes, they’re passionate about what they do and constantly seek to excel by pushing their limits to improve and evolve. And they know the importance of combining the power of their mind, body, and soul to achieve their goal. 

 The only difference to a sports athlete is that a Career Athlete might not get paid for winning gold medals but rather contributing to the company’s success. Because their well-being and self-actualization are prioritized, Career Athletes are happy, invigorated, and fulfilled. The fact that the company’s values align with their own makes them feel energized, motivated, inspired, and elevated to succeed. They radiate confidence and have fun in their job.

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We’ve now arrived at the end of our series on different work cultures. We started with Sinking and Floating, moved onto Engaging and finished up with the Energizing Culture. So, what’s the verdict? Is it time to ditch the old-fashioned employee engagement focus, move out of the hustle and grind culture and eradicate burnout for good? The answer to that is a big “hell yeah”!

If you want your business to thrive in this post-pandemic era, it’s time to set sail for the Energizing Culture. It’s not an easy task, but it is achievable with the right tools and support from leadership. If you’re ready to get started on creating an Energizing Culture for your business and teams, book a call with us today. We can help you put together tailored initiatives and programs that will encourage employee growth and fuel performance in the long run. Let’s work together to create an Energizing Culture.